Mil Usos Proudly Supports Ultrarunner Don Reichelt in the Run Rabbit Run 100 Mile Endurance Run
Santa Clarita, CA (September 12, 2024) – Mil Usos sponsored athlete Don Reichelt is slated to embark in the upcoming Run Rabbit Run 100 Mile Endurance Run.
“We wish Don the best of luck on this epic 100-mile journey. His dedication, resilience and passion are such an inspiration. We’re cheering him along every step of the way!” shares Mil Usos Founder Becky Williams. “Don’s an outstanding athlete who routinely spends long days on the trail. He uses our products and provides a valuable perspective on our performance-driven skincare innovations.”
“Trail running and ultra running tend to demand a lot of your skin. Long days in the sun. Lots of sweat and salt build up. And let’s not ignore running through overgrown trails leads to scrapes and cuts on the legs. Oh, and the falls. There are definitely falls,” explained 2023 USA 24-hour National Champion Don Reichelt.
“While I can’t avoid all of those things, what I can do is treat my skin and keep it healthy before and after my runs. I wash up with Char Goals as soon as I get home, and keep my skin conditioned with Total Cranarchy. I’ve found the balm really helps my legs heal more quickly from all those trail cuts and scrapes, and also conditions the skin for the next round of abuse.
Also, a bonus – Total Cranarchy keeps my tattoos looking fresh too. Nothing to do with running but if I look good, I run better.”
The Run Rabbit Run 100 Mile Endurance Run begins on Friday, September 13th, at the Steamboat Spring ski area (elevation 6,900 ft), encompasses Buffalo Pass (elevation 10,300 ft) and Emerald Mountain.
Reichelt lists 144.6 miles as his 24-hour best and has a 13:16 100 Mile Trail PR. He is also the three-time Manual Treadmill World Record Holder for Furthest Distance run in 12 hours, Fastest 100 Mile and Furthest Distance run in 24 hours. The Fairplay, CO-based Reichelt has placed in many distance running events including Coldwater Rumble 52-mile first place in 2022, Salt Flats 50K first place in 2021, Tunnel Hill 100 third place in 2020, Coldwater Rumble 20-mile first place in 2020, Lean Horse 100 first place in 2019 and Badwater 135 third place in 2018.
Mil Usos creates ultra-adaptable skincare products designed specifically to suit the needs of athletes and active lifestyles. Mil Usos is Spanish for “one thousand uses.” Each product has many uses and is designed to replace multiple other products. Since athletes hammer their skin more than non-athletes, the products are designed to address multiple skin concerns at once, including safe antimicrobial protection, redness and irritation, and restoring a broken skin barrier.
Mil Usos recently won four awards from the 2025 Shortlist Beauty Awards and the 2025 Clean Beauty Awards, making it the only award-winning brand created specifically for athletes and adventurers. Mil Usos is Spanish for “one thousand uses,” because each product was designed to have many uses and to replace multiple other products. Mil Usos LLC is a female-founded skincare line focused on delivering elevated skincare for athletes and adventure seekers. Founder and jiu jitsu athlete, Becky Williams, recognized the need for effective, nontoxic skincare addressed “sweat acne” and other concerns arising from high contact sports. Since the multi-use formulas replace multiple other products, the entire line is exceptionally easy to transport to and from the gym. Every product is completely fragrance-free, so they can be enjoyed by both men and women alike. Mil Usos’ products are easy to use, portable, and gentle. Mil Usos’ proprietary formulas are safe, non-toxic, and highly effective. The products feature safe antimicrobial ingredients and no irritating essential oils.
Char Goals Everything Bar Cleanser and Total Cranarchy Multi-Use Balm are Made-in-USA, pH balanced, free of fragrances, essential oils, sulfates, parabens, phthalates, petrochemicals, silicones, microplastics, and preservatives.
“We’re using quality ingredients for elevated skincare on-the-go. It was made specifically to suit the needs of athletes and dial in the gear of outdoor enthusiasts and travelers,” shares Mil Usos
Founder, Becky Williams. “Our customers can feel good about using our products – from the clean ingredients to outstanding performance. Athletes beat up their skin way more than non-athletes. They deserve better skincare options than what the market currently offers.”
Williams’ began training jiu jitsu nine years ago. Before that, she traveled halfway around the world to study yoga at an ashram in Lonavala, India. Today, she holds a purple belt in jiu jitsu and regularly switches between fighting and running. Williams noticed that different athletic pursuits take a unique toll on the skin. Jiu jitsu increased skin infection exposure, so the microbiome needed to be bolstered without harsh cleansers and irritating essential oils. Running often led to chafing and blisters. Extended hiking trips resulted in sunburn and bug bites. Swimming needed extra cushiony moisture. Her lifestyle also involved frequent travel, whether for races, competitions, training sessions, immersive camps, or adventure trips, often far from home. Even the transition from gym to work demanded a straightforward, high-quality personal care routine that could keep up with her active schedule.
Because Wiliams trained so hard in so many different athletic pursuits, she expected her personal care products to work just as hard. When she couldn’t find what she wanted on a shelf or online, she started a new adventure – developing her own line of multi-purpose skincare products:
The Char Goals Everything Bar Cleanser is designed to replace every other cleansing product in an athlete’s shower. The one-and-done formula replaces face cleanser, makeup remover, body wash, shampoo, soap and shaving cream. It’s even safe for color- treated, damaged, and fragile hair. It uses gentle cleansers derived from coconut and shea butter, and activated charcoal provides an antimicrobial boost that won’t irritate sensitive skin.
The Total Cranarchy Multi-Use Balm is a one-and-done formula that replaces facial moisturizer, body lotion, hand and foot cream, small wound care, anti-chafe sticks, scalp oil, and lip balm. The non-comedogenic 5-in-1 moisturizer is great for athletes, adventure seekers, travelers, and it is suitable for all skin types. Use Total Cranarchy Multi-Use Balm to soothe sunburn, windburn, heat rash, and bug bites. It deeply repairs and rejuvenates skin while eliminating breakouts caused by excessive sweating.
The Scuff Love Silk Exfoliating Glove for the face and body is a 3-in-1 exfoliator, suitable for all skin types. It’s soft enough for the face but tough enough for elbows, knees and calluses. Use prevents ingrown hairs and provides a smoother shave, which is especially helpful for swimmers.